The 7 Pillars of Digital Marketing Blog

Social Media Marketing to Increase Sales May 29, 2010 – 2:00 pm				admin

Social Media Marketing is another internet marketing tool that is being widely used as part of many integrated marketing campaign to reach target audiences. With the emergence of Web 2.0, the web provides ample opportunities for people to build connections and share valuable information. Social media platforms can be easily accessed by anyone and thus can help organizations to create brand awareness of their products or services and to engage the audience in conversations.

The following are some of the benefits associated with Social Media Marketing, which include: Building exposure to businesses, higher rankings in search engines, increased traffic, qualified leads, new business development and relatively low expenditures. The top social media tools used commonly by marketers are Twitter, Facebook, LinkedIn and blogs.

Most companies are still trying to find the best ways to make use of social media platforms to market their products or services. An Omniture survey indicated that only 14% of businesses use mobile, video and social media marketing as part of their marketing programs. Recently, a number of companies have been outsourcing their social media marketing to specialized digital marketing agencies. Currently, about 25% of companies are outsourcing their social media programs in order to increase ROI and increase sales.

Charts from a CMO survey show that there is an increase of 60% in the overall social media marketing spending from 3.5% (August ’09) to 5.6% (February ’10). There has been significant growth in the field of social media marketing with a gradual increase in the budget allocation in recent years.

Blueliner Marketingis a full service internet marketing agency based in New York with offices in India and Bangladesh. Blueliner help clients place their products and services in front of their target audience through various social media marketing efforts that drive results.

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Tags: Blog Marketing, blueliner india, Blueliner Marketing, Content Marketing, digital marketing, Interactive Marketing, Internet Marketing, Mohamed Mohideen, Online PR, social media agency, Social Media Marketing, social media optimization, video marketing