The 7 Pillars of Digital Marketing Blog

Google buys print ad to advertise online ad!? August 21, 2012 – 10:25 am				Damjan Dano

Google’s marketing team made another move that spiked a lot of controversy and conversations about online vs. offline advertising all over the net. Last week, Google bought an print ad space in the Canada’s Globe and Mail and National Post in order to advertise their online search ads:

With this ad purchase, Google is trying to show that print ads don’t really work and that their online AdWords platform is much more efficient…. but did Google really made the right move with buying this ad space and putting that ad copy there?

Many journalists, bloggers and media folks are making fun of the search giant’s move, claiming that with this Google actually demonstrated the value of print ads. Or maybe Google’s marketing department just wanted to poke at its direct competition and just spike a controversy. As Engadget states, the “universe has yet to implode.”

What do you make of Google’s ad?

Posted by Damjan Dano
Posted in 7 Pillars of Digital Marketing, Content Marketing (Pillar 1), Digital Media (Pillar 4), Interactive Marketing, Marketing, Online PR, Public Relations, SEM (Search Engine Marketing), Social Media Marketing (Pillar 6) | No Comments »
Tags: Digital Media (Pillar 4), google, google advertising, internet advertising, Marketing, online marketing, search marketing, SEM, SEM (Search Engine Marketing)