But amongst all the different reviews and comments about the Olympic Games in London that you can find everywhere these days, one research about the viewership and broadcasting of the Olympics really grabbed my attention…
In a recent blog post on their Internet blog, BBC discusses their approach towards the distribution of the Games. From devoting around 24 TV channels, launching mobile apps all the way to live web streams, BBC obviously did a very good job (not like NBC).
In the same time they broadcasted live events and games on 24 different channels – making sure all the official Olympic sports played at the given moment receive their fair share of broadcast. BBC made sure that the Olympics are also streamed online on their website, with data usage going over 2.8 petabytes (in more familiar terms, that’s about 2,936,000 gigabytes!) on their busiest day within a span of 24 hours.
Further, BBC discusses the findings about the mobile viewers – almost 12 million people followed the Olympics on their mobile platforms – 9.2 million on smartphones and 2.3 million on tablet devices.
Sharing the mobile insights, BBC discovers that the peaks for mobile use are morning and evening periods, making an assumption that people used the mobile apps when they were on the move or in their beds (which makes sense).
Some other peaks in different device usage that BBC outlined are:
- PC usage maxes out during the week at lunchtime and during mid-afternoon peak Team GB moments
- Mobile takes over around 6pm as people leave the office but still want to keep up to date with the latest action
- Tablet usage reaches a peak at around 9pm: people using them as a second screen experience as they watch the Games on their TVs, and also as they continue to watch in bed
- Consumption of video content on mobile has been perhaps the key takeaway from the two weeks: we saw 12 million requests for video on mobile across the whole of the Games.
To seal the deal and to confirm the great job they did, BBC announced that all of their Olympics video content will be accessible online on the BBC Sports website (that also made a record number of visitors) until January, 2013.
As one commenter on the BBC’s blog post says: “…it was a true taste of a multiplatform future.”