Internet Marketing Blog

Social and E-mail Symmetry

(No Ratings Yet)

 Loading ...

Office Max Remixed

Over the last four years, Office Max has used its ElfYourself campaign to intertwine social media and email marketing campaigns, and drive up their response metrics.  It has transformed the company and brand from an bland, impersonal office supplier into a vibrant distributor of office efficiency.  The elves have also been used in the e-commerce site, further increasing their social reach.  An e-mail campaign to preferred customers is simply icing on the cake.  As Blueliner moves deeper within the world of marketing strategy, Office Max has a synchronized methodology that can be pruned for future opportunities.  Diana Dilworth of Direct Marketing News talks in greater detail about the campaign with Office Max executives here.