Can I Get a Degree in Facebook?
April 22, 2008 – 3:51 pmA new faculty in Stanford University in the heart of Silicon Valley has turned their attention towards a new course that blends modern culture and social media psychology. So now students prepare to learn the secrets of Facebook and other social aspects of modern web.
The Psychology of Facebook is the brainchild of Professor BJ Fogg, a pioneering persuasion psychologist who founded the Persuasive Technology Lab at Stanford. Professor Fogg says the pivotal moment came when he watched an application on the site go from “literally zero to more than a million users in a week”.
![]()
“Where on earth could you get a million customers in a week? That was when I said ‘I want to learn more about this’ and I thought the best way was to teach a class and look at how persuasion happens.”
Creating tools, applications and developing social aspects of Facebook to increase popularity - that’s what they are doing in Stanford University. You don’t have to have any Ivy League education to know that this is smart business.

