Archive for December, 2007
Monday, December 31st, 2007
AOL lays groundbreaking web browser to rest
An era in the world of the internet has come to a close. On December 28, 2007, AOL announced that as of February 1 security updates for Netscape will stop, effectively ending its use as a web browser. Although still downloadable, it will ...
Posted in Business News, World | 2 Comments »
Friday, December 28th, 2007
We are pleased to announce that Blueliner Marketing’s case study in offshore outsourcing work to Bangladesh, as well as quotes from CEO Arman Rousta, have been used as the primary source for a front-page article in Crain’s New York Business, "Outsourcing Moves to Bangladesh".
The article discusses how Bangladesh is ...
Posted in Online Advertising | No Comments »
Thursday, December 27th, 2007
Over the past couple of weeks I have taken the time to evaluate the issue of offshore outsourcing, a controversial topic which brings out intense passion from those who discuss it, no matter what side they are one. In my first entry, I discussed the issue of jobs, how many ...
Posted in Business News, Offshore Outsourcing, Small Business, World | No Comments »
Monday, December 24th, 2007
It's the most wonderful time - of the year...
...if you happen to be twelve years old, that is, and counting down the days towards a 10 day vacation filled with loads of time on Disney's Virtual Magical Kingdom, new toys, and no homework (no, I'm not jealous of my little ...
Posted in Business News, Small Business, World | No Comments »
Monday, December 17th, 2007
We are pleased to announce that Blueliner Marketing’s case study in offshore outsourcing work to Bangladesh, as well as quotes from CEO Arman Rousta, have been used as the primary source for a front-page article in Crain’s New York Business, "Outsourcing Moves to Bangladesh".
The article discusses how Bangladesh is ...
Posted in Business News, Offshore Outsourcing, Public Relations, Small Business, World | 1 Comment »
Friday, December 14th, 2007
Last week I talked about the issue of offshore outsourcing, and the complexity of the arguments that surround any conversation on this topic. Specifically, I discussed the issue of jobs, how many people claim to have lost jobs to the people of other countries as a result of offshore outsourcing, ...
Posted in Business News, Offshore Outsourcing, Small Business | No Comments »
Wednesday, December 12th, 2007
Thanks to relatively low cost, focused messaging, and a variety of other factors, email is seen by marketers as the second most effective means of engaging potential customers, right behind direct mail. The problem with this idea, however, is that the overwhelming presence of Spam (digital junk mail) in ...
Posted in Email Marketing, Interactive Marketing, Marketing | No Comments »
Monday, December 10th, 2007
According to a recent Business Week report, the position of Chief Marketing Officer boasts one of the fastest turnover rates of the C-level positions. Although top level management roles at companies often register rapid turnover (CEOs usually make it to 44 months while CFOs and CIOs last an average ...
Posted in Business News, Marketing | No Comments »
Wednesday, December 5th, 2007
You don't get much more heated than a real, down-and-dirty debate about offshore outsourcing. Tapping issues that run as deep as patriotism, entrepreneurship, the American Dream, and the plight of developing countries in the World's desperately uneven playing field, the issue of offshoring inspires passion in a broad spectrum of ...
Posted in Offshore Outsourcing, World | 2 Comments »
Monday, December 3rd, 2007
How do animal rights activists relate to your interactive marketing plan? Well, they may just have the secret for making your site a smash success in the virtual sector. Let me explain
Camille Hankins of Brooklyn, NY, runs an animal rights group, called Win Animal Rights (WAR). The ...
Posted in Affiliate Marketing, Email Marketing, Interactive Marketing, Online Advertising, Social Media Marketing, Website Design | 1 Comment »
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