Number of Blog Conventions Approaching the Number of Blogs

October 4, 2007 – 7:37 am

There are dozens of blogging conventions happening every month. These conventions are not coming together because a bunch of teenagers pooled their savings to rent out the Las Vegas Convention center every other month. They are happening because blogging is rapidly becoming a very important part of internet business.

American Idol Numbers Available Through the Blogosphere

Utilizing blog marketing campaigns, companies today can generate the same number of eyeballs to advertisers such as the Ford C. when advertising through American Idol.

Think about the numbers for a second, if your average blogger has an audience of a thousand people, and you utilize a strategy to market your goods through a thousand such blogs, you can effectively hit 1000 times 1000 which equals a million sets of eyeballs.

That’s just the campaign goes out to the blogs, but when you market in such a way you’re also increasing the importance of your own website.  That will increase the number of visitors that you received your website, that come directly from the blogs in part, but also a large part that will increase the visitors that come to your website through Google search and other search engines.

That is the beauty of search engine marketing combined with blog marketing.  Search engines today are highly reliant on blogs.  People a surf the Internet don’t always realize it, but the information they find is often filtered by bloggers.

Google’s algorithm plus the Power of the Blogosphere

Google built up an algorithm a long time ago and they have been fine-tuning that algorithm over the years, however that algorithm has not made a significant evolution since the concept of pagerank was first conceived.  Today many websites are being deployed and they are not easily indexable by Google.  They might have a great deal of video or a number of flash components that Google’s search bots just can’t read.

Enter the Blogger

Bloggers write about things.  They often go and investigate different products and services companies and tools.  After they investigate them they write about them.  A blogger is very likely to go to a company that might have video or flash and watch that video or explore that website and then write about what they find.  Other bloggers might try the services offered by that same company and write about it as well.

After they’ve written about it, Google will index the blogs that have been written(a blog is just a name for a type of website powered by a database and a content management system).  Google will then see the links going back to that company website that they, Google, are unable to index.  Through the hyperlink from the blog to the company’s website, Google can make the connection about what that website is really about.  The hyperlink and the keywords the link is embedded within work to help trigger search engine results on those same keywords.

Push The Envelope for Results Online

So if your company utilizes blog marketing services, you can essentially help push or drive the message about what your website is about.

Blueliner Helps Identify the Right Strategy for the Job

Now there are many different types of strategies and campaigns that can be deployed in blog marketing, and you don’t necessarily want to go out and just hire some bloggers to write about your website by throwing out the latest press release or regurgitating the company’s mission.  You could do that and it probably would give you some small benefits, but you won’t get the benefits of the bloggers actual traffic from the bloggers website. 

Utilizing our blog marketing campaign techniques, we can structure campaigns with bloggers that can bring you a synergy that will build up your website, build up your traffic through search engine marketing, and bring you new visitors through the bloggers connections and reader base.