Connect with us:

The 7 Pillars of Digital Marketing Blog

Best practices, training and innovations in Digital Strategy.


Contributions by Satya


Multi Channel Funnels in Google Analytics

Wednesday, July 27th, 2011

Google introduced a promising new feature in Google Analytics that shows a set of reports that will help marketers understand which marketing channels customers interact with prior to a conversion on your website. Conversion path data includes interactions with many media channels that include clicks from paid searches, clicks from organic searches, affiliates, social networks, [...]


Latest Link Building Techniques

Wednesday, June 22nd, 2011

Linking is the one of the important factors in increasing traffic to a website. Follow these 14 simple rules for a better link building campaign. These links building techniques are proven to generate better back links to your website.
Guest Blogging: Guest blogging is when you write an article, post or information on a blog owned [...]


Measuring ROI on SEO

Thursday, May 19th, 2011

With an abundance of competition, it is necessary to prove that marketing efforts actually obtain desired results. The amount allocated to marketing should both be effective and efficient in terms of a company’s Return on Investment. Most businesses devote much of their digital marketing strategy to their website. A website plays an important role in [...]


Measuring ROI in Social Media

Monday, April 18th, 2011

Social media networks are used for social interaction and valued for their effective communication. All successful networks in some form encourage the dynamic sharing of information, done through voting, leaving comments, and more.
Today, a significant number of businesses have seen the value in social media and are currently partaking in it in some form. 60% [...]