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The 7 Pillars of Digital Marketing Blog

Best practices, training and innovations in Digital Strategy.


Contributions by Rohini


Exceptional Mobile Marketing Campaigns

Friday, June 24th, 2011

Smartphones and apps are changing the way people access information, communicate and even shop. Mobile marketing is the future of marketing with the shift from PC to mobile happening at an alarming rate. Companies are employing innovative ways to hold their audience’s interest via text messaging, apps and unique mobile ads. Mobile marketing requires content [...]


Upcoming Social Media Tools

Wednesday, May 18th, 2011

“If content is king, then conversion is queen.” – John Munsell, CEO of Bizzuka
The primary objective of social media is sharing great content and developing strong relationships with your readers. In 2010, a whopping $1.7 billion was invested in social media
marketing. With investments in social media marketing skyrocketing, it becomes highly essential to efficiently manage [...]