Capturing the images of an event plays a crucial role in the event’s marketing plan. The post media plan in many instances can be as significant as the preparatory ones. Following through can propel a single event past the limitations of its time-frame. It can also be an easy and cost-effective manner in which companies [...]
Contributions by Riyaad
This year like every other, we’ll see oracular predictions on the state of marketing in the New Year – What will the next big thing be and which specific tactics will drive the greatest influence. ‘This is going to be the year of mobile’ we’ve heard for the past 5 years. It’s arguable as to [...]
Since 2005, Mashable.com has been one of the go-to sources for internet related news, covering entertainment, video, web development, technology and more. Articles feature popular news and analysis to helpful digital marketing tactics for social media and web design. Mashable has done a stellar job over the years of developing fun, creative and sharable content.
Writing Search engine friendly content is not about writing to attract search engines, it’s about writing content to engage your readers. This seems like a simple enough concept but many optimizers tend to forget this. The result is un-readable, SPAMMY sounding content that never really gives the user what they’re looking for. Google and other major search [...]
After years of asking and months of promises, Google has finally launched their disavow links feature. A little late behind the Bing Webmaster tool, disavowing links allows webmasters to discredit un-favorable links to their site.
Disavowing links has become more important than ever since the Penguin updates. These updates directly targeted ‘non-quality’ inbound links to your [...]
The art of the product release is something that many companies still have trouble coming to grips with. We see this across several verticals. Media management and timing is arguably one of the most influential aspects of a campaign and can help to subtly influence the psyche of the consumer and positively or negatively affect [...]
It’s not uncommon to see a great keyword list poorly executed. This can result in hard work gone to waste and your website can see little to no SEO improvements.
By the same merit, a terrible keyword list properly mapped throughout a site can assist in your SEO success. Keyword mapping is often the first stage [...]
After a slew of Google updates that made some search engine optimizers pull their hair out, Google is more than ever focused on quality incoming links. With recent updates and refreshes, Google is targeting those websites that have SPAMMED their way to the top.
While Blackhat SEO techniques used to be popular because they had the [...]
International SEO can be quite tricky. There are a number of things to take under consideration for successful international SEO. Much of it is personalized to the business, intention, demographic, etc. While every case is different, here are the 10 quick International SEO tips to keep in mind.
1. Consult with someone that knows the language/dialect [...]
Every year around this time, the world braces itself for what Apple will do next. With rumors running amok for the past 9 months, Apple’s new iPhone is predicted to be the most popular ever. With changes to the port, screen size, resolution, and Siri all expected to be announced on September 12th, Apple’s iPhone [...]