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The 7 Pillars of Digital Marketing Blog

Best practices, training and innovations in Digital Strategy.


Contributions by Damjan Arsovski


Project Re:Brief – Redefining online marketing

Monday, March 19th, 2012

Project Re:Brief is Google’s latest initiative to expand the reach and awareness of digital marketing through re-adapting couple of the most epic marketing campaigns in the history of advertising for the new, modern audience that spends enormous amounts of time online and is constantly connected thanks to the latest gadgets and technology.
As Google states on [...]


Drowning in e-mail? You’re not alone.

Tuesday, February 14th, 2012

Another awesome infographic on the topic of e-mail communication, developed by the Boomerang for Gmail tool that helps you schedule an email to be sent later.
The infographic shares insights from 5 million analyzed e-mails and explains that the average e-mail user received 147 messages every day, and spends around 2 hours on e-mail daily. Which [...]


Where did Google make their money in 2011?

Tuesday, January 24th, 2012

The internet marketing software company WordStream published an interesting infographic about Google’s 2011 revenues. The data in the infographic is based on Google’s investor reports and financial tables and is stating the facts in a very nice visual format.
Google’s 2011 revenues were a total of 37.9 billion dollars… yes, 37.9 billion, with a B. The [...]


Friday Fun: Eight Epic Retro Games

Friday, January 20th, 2012

 

Do you remember these retro video games that many of you used to play as a child? Few of the readers will not recall these games, but many will remember the endless hours they’ve spent trying to get to the next level on Final Fight or to act like the best team on Earth while [...]


Daily Deals will Die by 2016, says Forrester’s report

Monday, November 21st, 2011

By 2016, advertisers will be spending $77 billion on interactive marketing, as much as they do on TV nowadays, the interactive marketing components (SEM, display ads, mobile, e-mail marketing and social media) will grow to 35% of all advertising spend as they get highly involved in the marketing mix, and the daily deals will switch [...]


R.I.P. Steve Jobs, 1955-2011

Thursday, October 6th, 2011

Last night, the former CEO and co-founder of Apple, Steve Jobs, died. Not only that Apple has lost a visionary and creative genius, but also the world has lost an amazing human being.
In moments like these there is no much to say… so I’ll just quote one of the old Apple ads:
“Here’s to the [...]


Welcome back Delicious!

Tuesday, September 27th, 2011

The two YouTube co-founders, Chad Hurley and Steve Chen through their mutual company Avos, are now restarting the famous Delicious, web service for bookmarking and sharing that they recently bought from Yahoo.

The refreshed version of this service keeps a lot of the same characteristics that in the past attracted millions of users, but it also [...]


Facebook continues to copy Twitter with “Subscribe”

Thursday, September 15th, 2011

Facebook introduced a new feature that will enable users to follow public content from other profiles, even if they are not friends with them. The new service is called “Subscribe”, and is almost an exact replica of Twitter’s “Follow” function.
You will be able to find the “Subscribe” button right on user’s profiles, on the right [...]


Websites Made of Pure Chocolate

Wednesday, September 7th, 2011

If you were told that in order to promote your product better you should make a website made only of real images of your products, you might throw out that idea as insane… but shortly after we show you these two awesome case studies, I’m sure you will reconsider your initial decision and will be [...]


LinkedIn Stats & Demographics, July 2011

Monday, August 8th, 2011

After the recent IPO, LinkedIn decided to post their financial results and stats for the second quarter of 2011. During Q2, LinkedIn managed to get record amount of users, unique visits and pageviews.
With more than 115,8 million users and counting, about 61% increase compared to same period last year, and revenue of $121 million in [...]