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The 7 Pillars of Digital Marketing Blog

Best practices, training and innovations in Digital Strategy.


Contributions by Damjan Dano


Guess who’s back!?

Wednesday, September 26th, 2012

Do you remember MySpace? Yes, the social network which we all used before Facebook was cool?
Yep, the one with the animated, noisy and colorful backgrounds and with that  creepy Tom guy being added to your friends automatically….
Well guess what? MySpace is coming back!
This time, (btw this would be  their second relaunch), Specific Media and Justin [...]


The customer you are looking for, you already have

Thursday, September 20th, 2012

The latest research done by Adobe Inc. and their Digital Index section of the website shows that the Pareto principle should not be forgotten and still plays a valuable role in the business planning process.  The research outlines that 41% of online revenue comes from returning (customers who have already purchased something twice on your website) and repeat purchases (post-second purchase [...]


Is advertising on social media worth it?

Friday, September 14th, 2012

One can argue that those who doubt online ads are those who have never tried them… Can we say the same for the social media ads? Recently Hubspot published some stats that share a pretty good light on social media and the ROI from it…
The statistics show that 42% from the audience that was surveyed [...]


14 years later, Google still owns online search

Tuesday, September 11th, 2012

On the 4th of September, 1998, Google was officially registered as a company in the U.S., making their mission to instantly change the way people search for information online and to set up new standards for the global network called internet.
Nowadays, there is no internet user that does not use Google and it’s search engine. [...]


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Monday, September 10th, 2012

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Monday, September 10th, 2012

Half of Facebook users use mobile

Wednesday, September 5th, 2012

Recently, the social stats platform SocialBackers shared some insights into how many people use Facebook via their mobile version and their mobile apps… the number is (not) suprising at all… it’s 543 million users, almost 57% of the total number of users.

The research shows that the highest number of mobile visits come from an Android [...]


The Psychology behind Social Networking

Friday, August 31st, 2012

This interesting infographic published by Psychology Degree covers an interesting topic: the psychology of social networking – going over various data related to the most popular social network, Facebook with few bits of Twitter.
For example, did you know that 1 out of every 9 people on Earth are on Facebook and that 9 out of [...]


Top 20 most watched TED videos of all time

Wednesday, August 29th, 2012

TED, the epic conference with a slogan “ideas worth sharing”, published their list of most watched videos of all times. Amongst the hundreds of inspirational videos gathered from official TED and unofficial TEDx conferences, Sir Ken Robinson tops the list with his speech about how schools kill creativity… The video has been viewed more than [...]


Apple worth more then Google, Amazon, Ebay and Facebook combined!?

Tuesday, August 28th, 2012

Up until recently, the most valuable company in the history of modern business was Microsoft, with market valuation at $620.58 billion back in the 1999 – when they were doing things the right way… but since the evolution of the iPhone, the iPad and now possibly the Apple TV, the “most valuable company in history” [...]