McDonalds, for better or worse is known for their iconic sandwiches that propelled fast food into the homes of millions of Americans. Their quick meals accessible to many on the go are also well known for their poor nutritional value. The global recognition of the McDonalds brand has created a singling-out of the fast food [...]
When thinking of social media, it’s important to remember that it’s a tool adapted by businesses. Pillar 6, of the 7 Pillars of Digital Marketing is included because of its marketing potential. Like the other forms of communication within the 7 Pillars, Social Media’s rise to prominence is due to its success in a personal [...]
M-Commerce, or mobile commerce is an ever emerging trend and promises to change the way consumers interact with brands and products before and when they purchase. The possibilities for the use of mobile devices and mobile shopping have only grown with mobile connectivity, as its bridges the gap between a handheld entertainment/communication device and the [...]
Social Media is a great tool for companies to keep a base of fans and followers active in the triumphs of their business. Companies create a buzz to garner some attention in hopes of stimulating sales, influencing visitors, etc. This technique has spread across several industries. Museums have embraced the digital age of advertising with [...]
Creating a sophisticated and well integrated marketing campaign can be costly at times. Mobile devices have increased the sharing capabilities of media, allowing videos in particular to go viral. Based on ‘sharing’ or word of mouth promotion, viral videos can be an inexpensive way to promote a business or product.
Batelco is a telecom company from [...]
The entertainment industry is often perceived as just glitz, glamour, and stars. At its core, it is comprised of thousands of business entities, effectively running cohesively to generate a significant stream of revenue. The gradual rise of the internet and the lack of preparation for the coming changes within the entertainment industry have brought significant [...]
Social media’s impact on marketing is ever changing. The reach of its development is only limited by the manner is which people currently, or are willing to use it. What makes Twitter so exciting is the real time interaction and responses of its users. With over 100 million active users, Twitter sees numerous weekly trends [...]
Social Media Case Study: Etsy & Paramount Pictures
Twitter use in Marketing : between Yes and No
It is very well known that many companies use Social Media to promote their services and products. What makes the difference among them is the way each creates the brand awareness.
The first company that deserves attention is Etsy. They started [...]
Through the evolution of the business and practice of social media, it has become an efficient to not only to promote your business online, but to practice consumer relationship management (CRM).
Let’s take a look at Jet Blue’s Twitter account, and see how they’re approaching the situation.
By just reading the brief profile description, Jet Blue lets [...]
Many publications, especially those online have published articles related to the power of Social Media. Of these, publications dedicated to only Social Media have explored deeper and conducted research on the way social media has affected us in other ways.
Social Media has become one of the most powerful tools in Communications, PR, and Marketing. As [...]
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