Search results have always been important both for SEO and sales . While the algorithmic formula is kept secret, many search engines are trying to push the “creativity” further.Let’s compare Bing and Google.When someone starts searching for a particular keyword, the results surprise, especially because they are confusing. For instance, the Bing results for author images [...]
Contributions by Cristiana
What happens when a medium becomes saturated with advertisers? Companies all around the world are competing for attention and for potential customers on social media. The good news is that social media can be very cost-effective. The bad news is, it is becoming more and more saturated every day.
Facebook users ‘like’ an increased number of [...]
In December of 2011, I wrote a piece on mobile commerce experiences and its increased significance,citing a Tesco case study. At the time, I asserted that mobile commerce will continue to change the way consumers interact with brands and their products. The more sophisticated smartphones get, the greater influence they will have on a conversion. [...]
In the digital marketing era, many companies rely on organic search as a way of fostering interest in their brand and gaining leads. Organic search is popular because of its low cost, high ROI possibilities, with some companies able to rely on search engine optimization as their primary or even sole marketing engine.
Search engine optimization [...]
Luxury brands are spending every year millions of dollars hoping to be able to engage as many fans as possible in as many ways as possible via as many channels as possible.
For instance, the famous Louis Vuitton brand had a $10 million advertising agreement with Angelina Jolie. With such a powerful celebrity endorsement, everyone would [...]
Organizations operating within emergency management are adjusting their communication policies and procedures in order to make the entire process of dealing with disasters more efficient. Due to the social media explosion as a communications tool, it has been obvious that the next step in approaching disasters’ management process will be the use of social media [...]
Did you know that there is so much content uploaded on YouTube that it takes 1700 years to watch all of it?
Did you know that Google bought YouTube on 2006 for $1.65 billion, equivalent to the cost of 5 Airbus A 380 which is the largest passenger airliner in the world?
Did you know that it [...]
Social media can be a very powerful and persuasive tool for businesses. Facebook’s own simplified language patterns have shown to both target and engage customers on several fronts.
What if a brand decided to swim against the current and rewrite the story of innovation? Dove created a very successful Facebook Ad campaign using a very simple concept they [...]
Every now and then a social media campaign is launched that not only has a significant impact on the brand, but stays in the hearts and minds of consumers for a long time. For me, one of those is undoubtedly the Whopper de-friending campaign. It’s been one of my favorites of the past few years. [...]
The rising popularity of social media represents a real opportunity for many businesses with one condition: to be used in an intelligent manner in such a way to boost their brand.
With millions of people chatting, sharing pictures and networking, companies have a real chance to use these platforms to pitch their products or get their [...]