In an announcement that surprised, if not shocked, most of the public, Conan O’Brien announced today that he will be hosting a new late-night show on TBS.
When news of his exit from NBC hit in January, fans bombarded the internet with support for O’Brien (aka Team Coco). The question asked by many was, If all [...]
There is a very interesting article in the Washington Post today discussing how various companies and their agencies are influencing online word-of-mouth. The old age of “a satisfied customer tells 3 people and a dissatisfied customer tells 7″ has been multiplied exponentially because of the internet. Now, customers, whether pleased with a company’s service or [...]
Blueliner Chief Business Strategist, David Houle’s latest post is up on Oprah.com and definitely worth reading. In this article, Your Kids Are Different…and It’s Okay—Part 1, David discusses the differences between today’s young people (the millennial and digital native generations) and their parents, the baby boomers.
While some people look at the younger generations as self-centered [...]
Google quietly announced yesterday that it will soon allow users to opt-out of being tracked by Google Analytics. The post does not explain whether the web activities of these people will still be included in the aggregate numbers, or if they will actually not be tracked or counted at all. This distinction will make a [...]
It finally happened. In February, Facebook became the most popular site in the US, edging out Google for the coveted #1 position. Hitwise reports that Facebook received 7.07% of all US web traffic, while Google received 7.03%.
Digital Beat goes into further detail about the news and suggests that Farmville and other social games account for [...]
One of the most common mistakes people make when starting a search engine pay-per-click (PPC) campaign is to set all or most of their keywords as “broad match”. Google describes broad match this way, “With broad match, the Google AdWords system automatically runs your ads on relevant variations of your keywords, even if these terms [...]
It was reported yesterday that the Yahoo and Microsoft search deal has been approved in the US and Europe. Microsoft will supply all results seen when searching Yahoo, for both paid and natural listings. Obviously there are huge technological issues to work through, but if all goes as planned, the partnership could be visible to [...]
Click fraud is a serious issue within PPC advertising and one on which Blueliner takes a firm stand. In May, Blueliner CEO Arman Rousta released a five-part video series detailing the problem and offering insights on how Google, Yahoo, and Microsoft can address click fraud. In the meantime, the search engines have done little to [...]
Today marks the beginning of the 2010 Olympic Winter Games in Vancouver. The Olympics has long captured the attention of a global audience and has given us countless memorable moments throughout its long history.
Now, in the age of social media, fans have the opportunity to follow their favorite athletes even more closely. In his piece [...]
Yesterday, Google announced a new feature within Gmail called Google Buzz. Google Buzz is, essentially, a collection of actions on the social web, viewed through the filter of your Gmail contacts. By assuming that your Gmail contacts are the people you are most interested in keeping in touch with, Google Buzz seeks to ensure you [...]
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