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The 7 Pillars of Digital Marketing Blog

Best practices, training and innovations in Digital Strategy.


Contributions by Aurélien Uster


Choosing Complimentary Colors

Wednesday, January 25th, 2012

Choosing complimentary colors is a gift innate in many. The ability to pick various colors and gradients that appeal to a large variety of people is what makes many people great interior designers, fashion designers, and web designers.
Creative collateral serves two purposes. First and foremost, it has to be able to garner the attention of [...]


Google+ Trends Upward

Monday, January 9th, 2012

As reported by Hitwise, December 2011 has been a pretty busy month for Google+. US traffic stats stands at 49 million unique visitors, a rise of 55% compared to November 2011.

After several months of doubt if Google + could have a positive impact on the world of social media, this growth chart confirms that more [...]


Google & Local Marketing

Wednesday, August 3rd, 2011

Local marketing is most often the life-line of many businesses, and the concept for many business owners exists whether or not they are aware of or acknowledge local marketing in its professional concept. For instance in a village or neighborhood, businesses promote themselves by taping posters to telephone poles, on their windows, or just by [...]