[This is Part 2 of 2 in a review of Lee Odden's Search Engine Strategies NY 2012 Session. Part 1 is available here.]
Picking up on my original post last week, here are a few more slides (from Lee) and observations (from me) on Lee Odden’s SES NY presentation.
[SLIDE 5: SOCIAL SEO KPIs & BUSINESS OUTCOMES]
Odden poses [...]
I have always been a fan of Lee Odden – one of the digital marketing industry’s thought leaders – and got the chance to finally meet him today after watching his talk at SES NY. Odden strength is in his effective communication and knack for weaving that skill into great content strategy, production and distribution. [...]
I’m the majority shareholder and CEO of a small but global company. That gives me some degree of authority and influence over roughly 40 people (Blueliner’s staff or as I prefer to call them, “The Blueliner Family”) in three countries. If you work the network effect from there, and assume each of these people has direct influence over at least 5 [...]
I’ve been working on some new innovations for 7 Pillars, that give guidance on how to utilize the framework effectively. There is certainly a lot of ground to cover, and one individual will be hard-pressed to master each Pillar. However, I do encourage all comers to continually improve their macro perspective on the digital marketing [...]
I’m always a last minute shopper. The holidays just creep up so fast after Thanksgiving that it generally comes down to these last 10 days for me. Thankfully, having been in the Ecommerce business for over ten years now, I know a thing or two about finding good deals online, where I prefer to avoid [...]
Two years ago, after returning from trips to our India and Bangladesh offices, I wrote a series of posts on Offshore Outsourcing, from an agency perspective. Those posts are here if you want to browse them:
A Contribution to the Offshore Outsourcing Debate: Part 1
On Offshore Outsourcing: Part 2
On Offshore Outsourcing: Part 3
Blueliner was also featured [...]
As our channels of communication widen and our consumer shopping experiences change, retailers must make adjustments to their target strategies. Best Buy has revamped their website in order to keep their consumer base engaged on several channels, including social media, mobile applications, and traditional stores. I visited the site this morning for the first time [...]
I am extremely honored and humbled to now be a featured contributor on Oprah.com. The plan is for me to write a column every other Friday. The direct link to my columns is www.oprah.com/davidhoule.
With this space on Oprah.com, I hope to get more people thinking and talking about the future. This is truly a great opportunity [...]
As we begin a new decade, we have a lot of uncertainty within the world of interactive marketing and the global capitalist structure at large. David Houle, as a futurist, recently discussed his vision for the upcoming decade. Please read a sample below:
In the next ten years there will be a level of transformation probably [...]
Blueliner delivered a high-quality, low-cost commercial for Vis-a-Vis Cosmetics. The shoot’s location was at Anar Studios in Jersey City.
- Producer: Aliki Paraschis
- Creative Director: Eric Giovon
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