A few years back, I wrote a blog titled “Are you the CEO of yourself?” which drew on the analogy of a CEO running a company, applying it to our personal lives. In the article, important questions were posed about internal leadership qualities, such as self-direction, motivation and organization. A mantra emerged – “I am [...]
Think back to some of your favorite Mad Men episodes. Like the ones where the creative team sits around a boardroom to brainstorm on a strategy for their presidential client, Richard Nixon. How truly knowledgeable were those marketers on politics. Not very (knowledgeable) in my opinion. Now, while things might have changed quite a bit, [...]
As an entrepreneur, I often feel like a “lone wolf”, working through my ideas and trying to bring them to life – first in my own mind, and then in the minds of others. There are so many ideas going through my mind, and seemingly so little time (for me, just one person) to execute. [...]
Two weeks ago, Blueliner relaunched FullyAliveLeadership.com, the website for a very special leadership speaker and employee engagement consultant, Jack Altschuler. I have had the pleasure of sitting in on Jack’s half-day workshop, where he covers the 11 FAL (Fully Alive Leadership) Principles – it was truly inspiring, giving me plenty to not only think about, [...]
[This is Part 2 of 2 in a review of Lee Odden's Search Engine Strategies NY 2012 Session. Part 1 is available here.]
Picking up on my original post last week, here are a few more slides (from Lee) and observations (from me) on Lee Odden’s SES NY presentation.
[SLIDE 5: SOCIAL SEO KPIs & BUSINESS OUTCOMES]
Odden poses [...]
I have always been a fan of Lee Odden – one of the digital marketing industry’s thought leaders – and got the chance to finally meet him today after watching his talk at SES NY. Odden strength is in his effective communication and knack for weaving that skill into great content strategy, production and distribution. [...]
I’m the majority shareholder and CEO of a small but global company. That gives me some degree of authority and influence over roughly 40 people (Blueliner’s staff or as I prefer to call them, “The Blueliner Family”) in three countries. If you work the network effect from there, and assume each of these people has direct influence over at least 5 [...]
I’ve been working on some new innovations for 7 Pillars, that give guidance on how to utilize the framework effectively. There is certainly a lot of ground to cover, and one individual will be hard-pressed to master each Pillar. However, I do encourage all comers to continually improve their macro perspective on the digital marketing [...]
I’m always a last minute shopper. The holidays just creep up so fast after Thanksgiving that it generally comes down to these last 10 days for me. Thankfully, having been in the Ecommerce business for over ten years now, I know a thing or two about finding good deals online, where I prefer to avoid [...]
Two years ago, after returning from trips to our India and Bangladesh offices, I wrote a series of posts on Offshore Outsourcing, from an agency perspective. Those posts are here if you want to browse them:
A Contribution to the Offshore Outsourcing Debate: Part 1
On Offshore Outsourcing: Part 2
On Offshore Outsourcing: Part 3
Blueliner was also featured [...]
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