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Best practices, training and innovations in Digital Strategy.


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Thursday, January 13th, 2011

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Thursday, January 13th, 2011

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What Game Do You Play On Facebook?

Thursday, September 30th, 2010

There is no doubt, on reading the latest news in Telegraph UK, that more than 200 million users are playing social games on Facebook each month. The so called social games on Facebook are on the rise these days as Facebook is the most popular social networking site at present. Zuckerberg said at Facebook’s [...]


Social CRM: The Future of Customer Relationship Management

Tuesday, September 28th, 2010

There are a number of companies engaging their customers in conversation on social media networks. It is obvious that social media is changing the rules of customer engagement. Hence, Social CRM will change the way of doing businesses in the coming years. So each and every company needs to understand how to make use of [...]


Twitters’ Advantages As A Social Media Tool

Thursday, September 23rd, 2010

Social media has increasingly become very popular in a very short frame of time. Social media is the latest tool used by most of the marketers to build relationships and to acquire customers with ease at an affordable means. Every day it is becoming more popular with a range of social media websites.  The heavyweights [...]


Recent Trends in Web Design and Development

Wednesday, September 22nd, 2010

Web designers are now using the help of new HTML5 and CSS3 for creating wonderful designs with impressive features. With the increased use of mobile devices for accessing websites, design of mobile web pages is on the rise these days. The recent web design and development trends include a variety of added features with the [...]


The Influence of Mobile Marketing on Consumers’ Buying Decisions

Tuesday, September 21st, 2010

The way people communicate in today’s world is entirely changed by mobile phones, which are able to reach anybody anywhere at anytime. The penetration of mobile devices as a communication tool has made a significant space for marketing activities that are tailor made to user interests with personal one-on-one messages. With the advancements in technology, [...]


Unique Features of a Successful eCommerce Website

Thursday, September 2nd, 2010

E-commerce websites are mainly designed to sell products and their success is very essential for better business results. When designing and developing an e-commerce website, a designer has to face so many challenges in order to deliver the best of all. Hence, it is very essential to analyze all the areas of the process to [...]


Major Factors Influencing Mobile Advertising

Wednesday, September 1st, 2010

Mobile marketing and advertising has created plenty of opportunities to promote the products or services of any business. Nowadays, mobile as a new media channel offers a great reach that is highly relevant for the advertisers to target audiences. This form of advertising can prove to be an effective medium for businesses. A range of [...]


The Impact of Mobile Marketing on Businesses

Wednesday, August 25th, 2010

Recent developments in technology created new media channels for advertising and marketing. The channels of communications used by marketers include SMS, MMS and email, etc. The new area of marketing is the form of marketing that targets mobile phone users in Mobile Marketing.  
Anywhere and at anytime, advertisers can reach their customers in order to [...]