Zynga’s IPO bid last week for a reported $20 billion is not too surprising. The virtual social gaming application, according to the WSJ, generates a profit margin of more than 30% of prnot including stock compensation expenses. Unlike most games tied to social media networks, Zynga does little interactive marketing. Their pure product engages users [...]
Welcome to a holiday version of the Weekly Blueliner Newsminer. I wish everyone safe travels during this festive moment in time. I have a few things to run through, so let’s get started.
1. Twitter Elevates an Unfinished Book to No. 1
Indiana author John Green hasn’t finished his next manuscript. It won’t be published until [...]
The Fourth of July weekend is here, and I want to wish everyone safe travels to their destination. While you are enjoying food and spirits with your friends, a couple of new websites look to engage with your friends. Untappd is a social media application where beer connoisseurs can post their beverage of [...]
Google Analytics offer a new tool which allows a data report that shows how people share your content online. It could fall in line with influencer websites such as Klout and Peer Index. This plug-in has unique differentiations. They use the social media buttons already located in your dashboard. You can look at the activity [...]
The economic downturn has forced many to make transcendent sacrifices in their lives. Some people have had to relocate with family due to lack of resources. Others have returned to school. What if you are not capable of either direction? Or a mobile phone without a QWERTY keyboard? What if you have a desktop with [...]
This event happened last week, but the infographic struck my eye for its animation flash. To see the action, click through the image.
It’s actually astonishing that geolocal social media marketing has taken off in terms of individual engagement. I found the concept awkward, as many probably did at first glance. Why would someone publicly alert [...]
Rocker Patti Smith of ‘Horses’ fame amongst other vast areas of influence, had a rather common but pointed take on advertising. According to Clickz, this clip took place at the end of a seminar in the Cannes Lion ad festival of last week. Sometimes, less can be more. Even in the hyperactive digital age.
Mobile marketing has been conducted in a haphazard fashion through digital connectors. I have spoken several times about the slow pace of platform scale development. This has annoyed content executives who want to diversify their ad packages for consumers.
Quite possibly, this San Jose tech firm will put them at ease. GET IT Mobile offers a [...]
The small town of Sandwich, England is described by their citizens as ‘lovely, but boring’. Nestled in the Port of Kent, the town has architecture dating nearly a thousand years in age. The marketers at Walkers, the English snack company under Pepsico, engaged the citizens with a witty cross-promotion of celebrities like Pamela [...]
It is important for web developers to understand the buyer. Words cannot begin to substantiate this fact. The power of our digital era has eliminated the need for immediate engagement with a sales representative. The buyer will go online, researching through their personal channels. After this is complete, they will contact a representative to set [...]
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