Blueliner is an eclectic group of marketing and tech savvy entrepreneurs (yes, we have successfully started and sold businesses in previous lives) that know how to build brands, grow companies and execute digital campaigns. By combining high-level strategy development services locally with global implementation and support, Blueliner leverages a cost effective servicing model that enables low customer acquisition costs and cash flow conscious scaling of our clients’ businesses. When our clients succeed, everyone benefits (except their competitors)!
Our track record of high ROI marketing campaigns, award–winning web design and unique marketing methodologies (see 7 Pillars) is driven by a strong analytical and technical approach to marketing – ROI metrics or KPI benchmarks drive each proposed tactic, that are measured throughout engagements, in order to continually optimize budgets. The ultimate mission is to promote and improve companies that offer innovative, meaningful products or services.
As one of the industry’s most reputable and trusted boutique internet marketing agencies, Blueliner’s web design & marketing teams continue to span the globe – from Mumbai to Main Street. Our proprietary 7 Pillars of Digital Marketing methodology is the first comprehensive DM framework for planning, learning, budgeting, executing and evaluating digital strategies. Our marketing consultants are well-versed in the most popular and effective technologies and SaaS tools, and certified wherever possible, solely for the purpose of putting great marketing plans in place, and becoming the de facto marketing and website department for SMBs and Entrepreneurs.
To learn more about 7 Pillars, industries we serve and the successes that we have helped clients achieve, check out our Portfolio, Blogs, Team and Services pages – OR engage us through the various Blueliner Social Media profiles – Twitter, LinkedIn, Facebook, Youtube or Google+. Think Blueliner might be a good fit as your outsourced marketing department? Contact Us and we’ll setup our first date.
Any good story needs a compelling theme to tie the plot together and hold the audience’s attention. A captivating marketing campaign is no different. The Business Dictionary defines a marketing theme as “a central, recurring idea or message that connects individual ads (comprising an advertising campaign) to produce a cumulative effect that is far greater [...]
Whether it’s Tony the Tiger or the mermaid siren plastered on every Starbucks cup, a strong, even iconic character can intrigue an audience and spur a purchase while enhancing brand loyalty. For Starbucks, the green mermaid is exotic, beckoning, and suprisingly evocative of fresh coffee. For Kellog’s Frosted Flakes, the tiger is wholesome and [...]
When it comes to brand identity, you can’t get more iconic than Burger King’s whopper. But even that old burger needs some sprucing up every so often. With Chipotle and Shake Shack cornering the fast and fresh dining space, the old timers like BK need to compete. The result: commissioning Turner Duckworth to reshape the [...]
Wednesday’s #BroadwaySpeaks event was a major success! Arman Rousta and Jason Stile shared their key failure and success stories as entrepreneurs and CEOs of Blueliner and Ajustco, respectively. They also advised the audience of like-minded business professionals on how to apply practical marketing strategies to build a company’s clientele and revenue. Favorite quotes of [...]
We are proud to announce that……
Arman Rousta, Blueliner’s CEO, will be speaking TOMORROW, Wednesday, July 8th at #BroadwaySpeaks from 5:30-6:30pm, alongside other great entrepreneurs such as Jason Stile, Co-Founder and CEO of Ajustco. Come join us and learn the secret recipe for business success from leading entrepreneurs!!!!
Every year, the Cayman Islands Marketing Professionals Association (CIMPA) celebrates the most innovative and engaged local professionals and entrepreneurs with the organization’s prestigious Cayman Marketing Awards. Having a large base of clients on the Cayman Islands, Blueliner’s CEO, Arman Rousta, was invited to participate as a judge and remarked,
“I am honored to participate as [...]