Blueliner is an eclectic group of marketing and tech savvy entrepreneurs (yes, we have successfully started and sold businesses in previous lives) that know how to build brands, grow companies and execute digital campaigns. By combining high-level strategy development services locally with global implementation and support, Blueliner leverages a cost effective servicing model that enables low customer acquisition costs and cash flow conscious scaling of our clients’ businesses. When our clients succeed, everyone benefits (except their competitors)!
Our track record of high ROI marketing campaigns, award–winning web design and unique marketing methodologies (see 7 Pillars) is driven by a strong analytical and technical approach to marketing – ROI metrics or KPI benchmarks drive each proposed tactic, that are measured throughout engagements, in order to continually optimize budgets. The ultimate mission is to promote and improve companies that offer innovative, meaningful products or services.
As one of the industry’s most reputable and trusted boutique internet marketing agencies, Blueliner’s web design & marketing teams continue to span the globe – from Mumbai to Main Street. Our proprietary 7 Pillars of Digital Marketing methodology is the first comprehensive DM framework for planning, learning, budgeting, executing and evaluating digital strategies. Our marketing consultants are well-versed in the most popular and effective technologies and SaaS tools, and certified wherever possible, solely for the purpose of putting great marketing plans in place, and becoming the de facto marketing and website department for SMBs and Entrepreneurs.
To learn more about 7 Pillars, industries we serve and the successes that we have helped clients achieve, check out our Portfolio, Blogs, Team and Services pages – OR engage us through the various Blueliner Social Media profiles – Twitter, LinkedIn, Facebook, Youtube or Google+. Think Blueliner might be a good fit as your outsourced marketing department? Contact Us and we’ll setup our first date.
A Blueliner client in the business of children’s media recently engaged in a series of meetings with Dreamworks Animation regarding one of his feature film screenplays. Dreamworks’ interest was simple and straightforward: is this story marketable, and does it have “cross platform” appeal? From the beginning of the presentation process, story meetings actually included the [...]
Search results have always been important both for SEO and sales . While the algorithmic formula is kept secret, many search engines are trying to push the “creativity” further.Let’s compare Bing and Google.When someone starts searching for a particular keyword, the results surprise, especially because they are confusing. For instance, the Bing results for author images [...]
What happens when a medium becomes saturated with advertisers? Companies all around the world are competing for attention and for potential customers on social media. The good news is that social media can be very cost-effective. The bad news is, it is becoming more and more saturated every day.
Facebook users ‘like’ an increased number of [...]
Capturing the images of an event plays a crucial role in the event’s marketing plan. The post media plan in many instances can be as significant as the preparatory ones. Following through can propel a single event past the limitations of its time-frame. It can also be an easy and cost-effective manner in which companies [...]
At SES, content is king!
As the same is true for the 7 Pillars of Digital Strategy, its no wonder that Blueliner Marketing’s favorite conference is SES. For over 13 years, SES has been educating marketers, keeping them up to date with the latest, most innovative techniques in lead acquisition, brand development, and more. Featuring some [...]
Ever since its introduction last year, Lamar Smith’s Stop Online Piracy Act (better known as SOPA) has created quite the stir on the internet, setting the stage for the battle of large media companies who aim to protect their assets and the tech industry who oppose the bill on claims that it overreaches and fails [...]
Microsoft starts to promote its next Windows operating system at the Developer-focused, ‘BUILD’ conference in Los Angeles, CA. The Company is guiding and encouraging software developers to create new applications for the next generation operating system.
Steven Sinofsky, President of Windows says that a device with an old Atom processor and 1GB RAM would be enough [...]